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The Fifth Estate

Archive for April, 2017

Philips Lighting brings the funk on Bruno Mars’ 24K Magic world tour

27th April, 2017

Philips Entertainment Lighting’s VL6000 Beam and VL4000 BeamWash fixtures are adding to the bold, bright and Instagram-worthy aesthetic of the Uptown Funk singer’s current world tour

Eindhoven – Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting, today announced that VL6000 Beam and VL4000 BeamWash fixtures from its iconic Philips Vari-Lite rock and roll lighting product line have been selected by production designer LeRoy Bennett and lighting designer Cory FitzGerald to add unparalleled punch to Bruno Mars’ 24K Magic world tour.

 

“We chose the Philips Vari-Lite VL6000 Beam because there isn’t a light out there like it,” said Bennett. “It’s a very raw Philips Platinum lamp, which delivers this really cool, large column of light. It’s a texture that doesn’t exist anywhere else, which makes the fixture really special. It’s almost like having the old Vari-Lite VL4 on steroids! Not only that, the big, retro-style aperture fits in with the whole nineties feel of the show and keeps everything clean, bold and really strong – the type of look that comes out well on a phone camera. Like a lot of young artists now, it’s really important to Bruno how the show is conveyed on social media.”

 

Bennett and FitzGerald have captured the essence of the ’90s era and added a contemporary twist by mixing the classic rock and roll look of Par Cans with the beam work and vibrant color palette of high-power moving lights. Forty-eight Philips Vari-Lite VL6000 Beams are rigged on vertical truss facing out, while 53 Philips Vari-Lite VL4000 BeamWash fixtures provide backlight, sidelight and a myriad of bright, bold effects. The lighting package is being supplied by leading international rental operation VER.

 

“The Philips Vari-Lite VL4000 BeamWash is one of my favorite lights of all time,” said FitzGerald. “It does everything you need it to do; it’s fast, it’s bright, it can create all kinds of textures and so it’s the perfect workhorse for a production like this that’s 70% lighting.”

 

“The Philips Vari-Lite VL6000 Beam and Philips Vari-Lite VL4000 BeamWash are so fast they’re seamless in their delivery of each effect, giving us real flexibility. We’ve been able to do a lot of stuff for this tour that we’ve waited two years to do.”

 

Colin Kavanagh, General Manager of Philips Entertainment Lighting said: “We are seeing increasing demand for entertainment lighting fixtures that offer lighting designers complete versatility combined with unique and stunning effects. The combination of the VL6000 Beam and VL4000 BeamWash fixtures is a result of years of development to meet these needs. We strive to excite and deliver leading edge fully-featured products aligned with our customers’ current and future expectations.”

 

Bruno Mars’ massive 85-date world tour kicked off in Antwerp, Belgium in March. Following the stint in Europe, the North American leg of the tour will commence on July 15 at Las Vegas’ T-Mobile arena and culminate in a show at Los Angeles’ The Forum on November 11.

Lee Baldock leaves the Fourth Estate to join The Fifth Estate

4th April, 2017

The Fifth Estate Ltd is thrilled to announce the growth of the company, with the arrival of well-known entertainment technology editor and journalist, Lee Baldock, who joins the group of experienced marketing content producers and strategists. Baldock, who left Light & Sound International (LSi) magazine this spring, joins The Fifth Estate as senior account director.

Based in Sussex, Lee will work from the company’s seaside office near Brighton. Working closely with creative director Sarah Rushton-Read, his focus will be on business development, alongside helping existing clients craft their brand stories for the variety of audiences and platforms that today’s marketing communications need to reach.

 

Baldock’s long career has seen him spend 22 years representing the entertainment technology industry working on leading B2B publication LSi, gaining experience under the editorships of both John Offord and Ruth Rossington, before becoming editor and head of PLASA Media, a position he has held successfully for the past 13 years. In this role, Baldock has maintained LSi’s dominant position during a time of great change in media. He played an integral role in developing LSi’s popular website, and in 2007 was one of the first editors in the industry to introduce a free digital version of his publication, supported by a digital newsletter and social media presence. Today, LSi is widely considered one of the most important trade publications in the show technology industry.

 

“I’m excited to be joining the team at The Fifth Estate,” says Baldock. “I’ve known the company since its inception, and have always been impressed by its output and its role in helping connect some really innovative technology producers to the creative people who use that technology out in the marketplace. I’m very much looking forward to being part of that process, and to getting a view of this fascinating industry from a slightly different angle.”

 

Sarah Rushton-Read, founder and creative director of The Fifth Estate, says: “We’re delighted that Lee has chosen to join our company as senior account director. He joins us at a perfect time in the business’s development, as we rebrand and refocus our services to meet the ever-changing landscape of corporate communications. Lee has proved himself to be an excellent writer and communicator, editor and project manager. He has a keen eye for detail and a compendious knowledge of the industry and its people.”

 

She adds: “Lee’s role will be twofold: to work with our existing clients to develop their brand storytelling across all channels – digital and print – and to help develop new business opportunities for The Fifth Estate. Lee has always been a passionate and dedicated supporter of the industry. He will be a huge asset to the company and a welcome colleague in the office.”

 

Baldock is joining Sarah Rushton-Read and The Fifth Estate team for this week’s Prolight+Sound exhibition in Frankfurt, Germany (4-7 April).

Contact

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