Marketing, PR, Content Production, Branding

The Fifth Estate

Archive for May, 2017

Avolites appoints new distributors in Canada and South-East Asia

5th May, 2017

British manufacturer Avolites is pleased to announce the appointment of Canada’s AVL Media Group and Malaysia’s Acoustic & Lighting System (A&L) as its new distribution partners for Canada and South-East Asia respectively.


The two new partnerships will see Avolites’ products available across Canada, Malaysia, Singapore, Thailand and Indonesia. The impressive move comes at a time when the Avolites’ brand enjoys its largest order book in company history and a rapidly growing international client base.   


Of the Canadian expansion Andrew Hope, Managing Director of AVL Media Group, says, “Avolites is an iconic brand offering an exceptional portfolio of lighting and video products, unique in the Canadian market.”


The AVL Media Group partnership was officially launched at Expo-Scène – the only major Canadian event dedicated to lighting, sound, and video technologies. The trade show was held at the Palais des congrès de Montreal between the 12th and 13th of April.


“We are excited to expand our vertical offering with this partnership as Avolites continues to innovate,” says Hope. “The newest Titan v10.1 and Ai v10 releases allow our clients even more creative freedom whilst significantly streamlining pre-production and programming time.”


Spearheading the partnership is Koy Neminathan, Sales Director at Avolites, who says, “I am delighted to have AVL on board as we have a team of individuals who are fully qualified to train, support and sell our range of lighting control solutions as well as our media servers.”


In South-East Asia, Avolites will be represented by one of the region’s leading distributors, Acoustic & Lighting System. With this partnership, Avolites ensures its full range of integrative lighting and video control products is available to the brand’s rapidly expanding regional customer base.  


“Both A&L and Avolites are well established companies with strong brand names in the entertainment technology market,” says Eugene Yeo, General Manager of A&L. “Avolites’ branding and product versatility coupled with the A&L know-how and an established regional distribution network will create a good synergy between our two companies. With this partnership we will be able to push at the boundaries of the South-East Asian market.”  


As part of the expansion, A&L will be running a series of Avolites product training seminars and workshops across the region. The multilingual workshops will cater to all proficiency levels for both existing and potential Avolites users, similar to the brand’s successful South American strategy.


“Avolites has been a leading lighting control brand and has developed a strong client base in South-East Asia,” says Yeo. “A&L is in the process of expanding our tech support in order to provide more local back up and training across the region for Titan and Ai.”


“Avolites is on a clear path to attaining the best distributors around the world who align themselves with our vision,” says Neminathan. “AVL and A&L’s contact with key designers in the lighting and video field in their respective territories is just one of their strengths. We are delighted to be working with two such highly driven teams. Avolites is in a new phase of growth and we are looking forward to working more closely with our users and spending more time with non-users in Canada and South-East Asia.”

Avolites ensures perfect film lighting for Yes featuring Anderson, Rabin and Wakeman

3rd May, 2017

Yes featuring Anderson, Rabin and Wakeman, a newly formed group of the progressive rock band’s core members, played a well-received show at Manchester Apollo, captured by Eagle Rock Entertainment for DVD. As the filming required precise lighting levels, Jonathan Pask of Illuminate Lighting Ltd designed a reliable multi-user control system of networked Avolites consoles to ensure each look was on point for camera.


“As the show was filmed for release later this year, it needed to be both amazing for the live audience and for those at home,” says Pask. “I’ve used Avolites since I started out as an LD and their consoles have never let me down. The multi-console set-up for Manchester allowed us to both run the show smoothly and provide real-time management of the light levels, so that the cameras could capture high-quality footage.”


To power the show’s classic rock and roll looks, Pask selected an Avolites Sapphire Touch, the British manufacturer’s largest, high performance control surface which offers increased submasters, more flash and executor buttons, and the power to control more challenging productions. This was networked with an Avolites Tiger Touch II and compact Avolites Quartz console to create a multi-user work surface, which allowed for any crucial adjustments on the fly. The full lighting package was supplied by Leeds-based Zig Zag Lighting.


“Lighting operator Damian Courage used scale masters on the Tiger Touch II and Quartz to control the light levels on stage and call any colour adjustments to the followspots as per the requirements of the film director,” continues Pask. “These were placed on the motorised faders above the touchscreens on the Sapphire Touch, which worked perfectly as I could see what changes were being made without having to be in constant contact with Damian.”


Avolites’ intuitive Titan software’s ensured Pask could run the show quickly and efficiently. “I use the Key Frame Shapes feature a lot in my programming, it’s a great way of creating a specific effect quickly and easily! I also love using the Set List feature, it ensures running the show is totally seamless. At times the band throw in an unplanned song but with Set List I can simply unpark the track and slot it in where it goes in the list. I have a lot of macros that run in my Set List as well, which I use to trigger the appropriate starting cue. This makes it really easy to alter the order of songs on the day and ensure I still get a smooth running show.” 


The ARW tour continues to Japan, with Pask taking two Sapphire Touch consoles, supplied by Tokyo-based Kyoritz Inc, on the road.


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