Advertising and PR. Sooo . . . what are they, exactly? Advertising and Public Relations (PR) exist to achieve the same thing. They exist to sell. Specifically they exist to
What’s more likely to capture your attention on social media these days? A video of a puppy chasing a tennis ball for the very first time? Or a fifteen-page white
Quality Vs Quantity in Social Media So you’ve set up all the social media channels for your business, you’ve started posting regularly, images, anecdotes, the occasional Gif here and there.
How to market your brand successfully on Instagram Infobesity is becoming a real problem in today’s digital world. We are overloaded from the minute we wake up, to the moment
I recently made a career change. After more than two decades in the entertainment technology trade press, I moved into PR and marketing. Some people called it a move to