PROJECT
The Fifth Estate was asked to help populate a new company website with wording that succinctly captured its expertise and professional ethos. The company, Video Screen Services (VSS) was set up by Adrian Offord, an entertainment technology industry veteran with 30 years’ experience in production lighting and video, to provide high-end LED screen solutions for professional entertainment production, including concert touring, television and film production.
MISSION
Our task was to briefly encapsulate the skills and experience of VSS’s individual team members, the company’s collective expertise and experience and its focus on customer service, as well as the breadth of entertainment sectors it serves. We aimed to do this with short, well-crafted copywriting that would convey the company’s core strengths to potential customers as efficiently as possible, while keeping the pages clean and uncluttered.
SOLUTION
We interviewed each team member in turn, and from these produced a series of brief personal biogs of around 100 words, ensuring the key messages of their industry experience and professional skillset was successfully distilled into short, easily digestible paragraphs. This was complemented by succinct, focused, descriptive wording for the site’s information pages, as well as a carefully copy-edited product information section, which was thoroughly cross-checked with the manufacturer’s information to ensure accuracy.
RESULTS
The website copy was written, approved and supplied on time, directly to VSS’s web designer, ready for the website’s launch. The copy is brief, distilled to the minimum word count required, ensuring visitors to the website get the information they need quickly and easily, without being swamped by unnecessary detail.
TESTIMONIAL - ADRIAN OFFORD, MANAGING DIRECTOR, VIDEO SCREEN SERVICES
“The Fifth Estate did a fantastic job of writing content for VSS’s new website. They took the time to talk to our team, research our company and come up with exactly the wording we needed to fill the web pages – about the company, our staff, our products and our services. The fact that they know and understand the entertainment production business is indispensable. I would 100% recommend them.”
Client:Video Screen Services
Services:Website Copywriting

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