When a crisis hits your business, it really helps if you’ve made plans for what you might do in such a situation. In usual circumstances, for isolated crises such as
What Writing Says
Copywriting, copy-editing & proof-reading In this age of social media with its fake news, clickbait and shrinking attention spans, the quality of the writing we encounter every day seems to
Advertising and PR
Advertising and PR. Sooo . . . what are they, exactly? Advertising and Public Relations (PR) exist to achieve the same thing. They exist to sell. Specifically they exist to
The Future is Visual
What’s more likely to capture your attention on social media these days? A video of a puppy chasing a tennis ball for the very first time? Or a fifteen-page white
From Press to PR
I recently made a career change. After more than two decades in the entertainment technology trade press, I moved into PR and marketing. Some people called it a move to